HUMAN RESOURCE DEVELOPMENT Essay Example | Topics and Well Written Essays - 1500 words

HUMAN RESOURCE DEVELOPMENT - Essay Example He stated every company should concentrate on External marketing directed towards the customers and Internal marketing directed towards the employees (Kotler, 13). While external marketing takes care of processes like advertising and selling internal marketing takes care of "hiring, training and motivating able employees who want to serve customers well" says Kotler. Internal marketing should precede external marketing to give hundred percent satisfactions to the customers. It is up to the human resource development team to make the internal marketing successful. The concept of Marketing as management gained more popularity after the "Introduction to Market-based management" booklet was released. The booklet highlights instilling ethics, self-dedication and incentive based motivation to employees is important for smooth operation of any organization. The HR department should act like a friend, philosopher and guide in creating an open, friendly atmosphere for the employees. Every emp loyee should be motivated to work towards a common mission individually and as a team. An accountant in a firm should have a feeling that his accurate and fast billing capacities plays a key role in customer satisfaction, while the domestic worker should believe a cleaner environment helps employees works better and improves the image of the company. An "invisible hand" should drive every person in the company towards selling the product or creating the best product, not the marketing department personnel alone. Marketing and Stakeholders Analyzing from a Human resource point of view, stakeholder is any person who can exert control over the HR department and alter their activities. It can be the boss or the employee union or the customer who forces HR to train the employees better. The stakeholders outside the organization are the buyers while the ones inside the company are the value creators for the stake holder’s money (Reed, 1983). Some stakeholders act as barriers while others support productive activities. Integrated marketing concept helps an organization to identify the needs of all classes of stakeholders quite easily and efficiently. Deloitte – a major Consulting Firm Deloitte Consulting is a major auditing firm transacting over $31.3 billion annually. Their Human Resource system is studied by every management student in the world. It manages over 193000 employees and is spread over 150 countries (Khurana, 2010). The auditing firm has a versatile client list. They train each of their employees with utmost concern to serve the best clients, their marketing department lures in with much effort. Deloitte’s future plan Deloitte is next to Pricewaterhousecoopers in terms of money transaction. Their aim is to reach the number one position in the market within a short period of time. They already have the largest client list in the world. They provide auditing and taxation assistance services to several huge companies in the world. They look forward to expand their companies consulting services in several growing eastern economies like China, Korea and southern countries like Brazil. Traditional companies operated in a pyramid model with the CEO on top. The modern companies use an inverted pyramid marketing strategy, where the customer is at the top, the front end sellers dealing with them directly is next, the middle managers are placed third and the CEO is placed last whose job is to give the necessary resources and