Consider how a PR professional might use government data to support a Essay

Consider how a PR professional might use government data to support a PR strategy - Essay Example Every PR strategy must have publics. These are the various groups of people associated with the company that the message is targeted at. The publics are both internal and external. Internal publics include the employees, the management, the shareholders and the food suppliers. The external publics include the customers, regulatory bodies and industry organizations. In this strategy, the external publics are the main target. This is because the strategy aims at ensuring customers ingest healthy amounts of sodium, showing government and regulatory bodies that the company aims to serve customers healthy foods and assuring industry organizations that the company does not practice underhand dealings that could portray the industry in bad light. Internal publics will be educated in accordance with the new requirements. The suppliers will be advised to alter their products in accordance with the new guidelines. They will also be made aware of the reasons why they are altering their products. The staff that prepares the food and interacts with customers will be educated on the sodium levels and health matters and trained on how to give advice to customers and guide them in making healthy choices. The second element is the logic or message. The message conveys the company’s stand on the issue. The message will be based on research, mainly of the FDA report on the amount of sodium in food and other related documents from the same body and related institutions. It will involve health benefits of consuming the medically recommended amounts of sodium. It will also list the risks associates with the intake of high amounts of sodium. In addition, it will aim to educate customers on how to figure out the right amount of sodium levels to consume. Using the percent daily value, consumers can know the amount of sodium each food contributes to their daily intake; 5%DV (120 mg) or less of sodium per serving is low